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Likability is not a matter of popularity, but of positioning
You increase your likability when you surround yourself with people who think, create, and evolve at a similar level. Interaction within such a select group strengthens not only your visibility but also your symbolic value. (INTERACTION!!) Language is one of the most underestimated status signals in this regard! The way you phrase things determines how people perceive your intellect, your background, and your place in the social hierarchy. Anyone who uses language that is too

Inna Boukreeva
Jun 172 min read


93% of communication is non-verbal
Dress code = visual language Bron foto: blad Quote 93% of communication is non-verbal, while only 7% is language. Yet language is the icing on the cake, because eloquence reflects your level of thinking. Nice clothes, a straight posture, a confident and deep voice without squeaky intonation - all of these contribute to how you come across. Sentences that are affirmative should also remain affirmative. Your choice of words says a lot about your social level. Your outward prese

Inna Boukreeva
May 13, 20251 min read


Style, codes and business
93% of communication is non-verbal When I sold Manitou and Genie aerial work platforms to Russia for Colle in Sittard, I noticed that Russians often wanted to visit. The first thing they did was to look at the company premises, including the numerous machines parked there. The technical service department was also impressive. Why do they do this? To ensure that the company is financially strong. After all, if you have to pay one hundred thousand for a machine, you want to be

Inna Boukreeva
May 13, 20252 min read
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