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Style, codes and business

93% of communication is non-verbal



When I sold Manitou and Genie aerial work platforms to Russia for Colle in Sittard, I noticed that Russians often wanted to visit. The first thing they did was to look at the company premises, including the numerous machines parked there. The technical service department was also impressive. Why do they do this? To ensure that the company is financially strong. After all, if you have to pay one hundred thousand for a machine, you want to be sure that you will actually get that machine.


When I lived in Susterseel, Germany, I noticed that German business people immediately inspected your clothes and your car. In my books on narcissism, I describe how people with mental disorders often experience chaos, which is reflected in their neglected interior. This is exactly the reason why employers in Japan often want to visit an applicant who is aspiring to a management position at home. They come by for a cup of coffee, because furniture and order in your home say a lot about your capabilities.


93% of communication is non-verbal. This means that our clothes, accessories and car communicate a lot about us. Just like our posture: do you walk upright or do you sit uncertainly, curled into a crescent? A squeaky high voice is experienced as unpleasant. Margaret Thatcher followed a voice training to come across as important and stately. People experience a deeper, lower voice as wise and directive. The speed at which someone speaks is also telling. Kings and important people speak important and self-assured; they do not rattle on, as if they are afraid of being interrupted. Being afraid of being interrupted is a sign of a subordinate position in society. And that is exactly what people try to read from your non-verbal communication: your habits and routines, because they betray who you really are.


 
 
 

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